Marta's Monterosa Blog

I am passionate about the Alps. They are my heart's home and the place where I would like to spend the last day of my life. I have been a tourist in the village of Champoluc in the Italian Monterosa for all my life and worked as a tourist operator in this area since more than 15 years.

I believe in respect for the special environment of this place that you can find only here. We all gain by enjoying its beauty, while trying to make a minimum impact at the same time. Leave it for our children in the future!

I believe in respect for people who live here with their traditions and culture, language, and work, their genuine products and delicious wines. They open their homes for us, tourists and meet us as their guests, if we are able to open our hearts for them. I have a friend who is a hotel owner and he says that when stressed people from the city come to his place, he tells them to sit down and take a drink before they even begin to worry if they have a room. Perhaps, we can bring a little of their kindness and calmness with us on our way back to the city.

My philosophy is to give back a little of what the mountains and the people from this place have given to me and to my family through my work, to communicate my philosophy and my passion to those who follow me on the blog, and in my trips as a tour operator.

If you would like to visit Champoluc, Gressoney, Alagna or other villages in the Aosta Valley, trek or ski in the Monterosa, discover Sardinia or other places we offer, contact us.

When to be able to get out and reach reality again?

When to be able to get out and reach reality again?
Posted: Mar 20, 2020
Categories: Blog
Comments: 0

20/3 2020, Gärdesta, Sörmland, Sweden

Oh! so difficult to write tonight. I have been sitting inside all day, freezing and trying to hit the fire, talking at the same time on the phone to people in Stockholm, in Germany and in Italy. I have family and friends all over Europe. And we are all in a bubble, not knowing how and when to be able to get out and reach reality again.

More than 600 dead only today in Italy, my birth region, Lombardy, is the worst hit part of the world by this virus that is changing our western way of life. We feel like offers in a threat but we are willingly putting our lands in a situation of complete chaos and crisis. The people in less fortunate countries – developing? countries – don’t even think about quarantine for Covid 19 because their primary issue is to survive from hunger and poverty.

What is worst? Be afraid of dying of Covid 19 or of hunger? What is the bigger probability in Italy, in Sweden? What do people in Pakistan chose and what do they think about what happens in Milan? Shit happens?

I am talking to European people and I see a progression of fear, a progression of measures to control fear and a progression of acceptance of control and, in the best case, a progression of solidarity. I am wondering what will happen: will it be a “statalization” of the western welfare states, with states and banks owning all biggest businesses? Or will the populist parties gain from this complete confusion of the West and win next elections in all our battered countries?

Someone on the Italian Radio 3 (my favorite channel these days) told me that THIS IS NOT A NEW ERA IT IS A MOMENT, but I am most worried by the consequences of this moment on us small entrepreneurs young and old in Europe, our free Europe, and on our pizzerias and enoteca, enoteca our design studios and our travel agencies.

IS THIS SANE? I don’t know. Anyway I wish to conclude this day of bad feeling with a good proposal. The museums in Italy these days are all making better and varied Virtual Tours, and I think it is a great idea! TheAlps will continue to share with our friends online, some of the beauties and the ideas that Italy always creates, even in times of crisis. Keep an eye on our social media.


    Please, write to us and ask us your questions, and we will get back to you.